Clarion Capital Partners Completes the Sale of a Majority Interest in Madison Logic to BC Partners
- Clarion Capital Partners sells a majority interest in Madison Logic, a leading business-to-business account-based marketing firm
- Clarion Capital Partners will continue to own a minority stake in Madison Logic and looks forward to partnering with BC Partners, a firm with deep expertise in technology enabled services and digital marketing within the global TMT sector
NEW YORK, January 4, 2023 – On December 30, 2022, Clarion Capital Partners (“Clarion”) closed a majority sale of its ownership in Madison Logic to BC Partners, a leading international investment firm. Madison Logic is a global leader in Account Based Marketing (“ABM”) and is the last remaining asset in Clarion‘s second private equity fund. Clarion and other shareholders, including CEO Tom O’Regan and Co-Founders Vin Turk (COO) and Erik Matlick, will maintain ownership stakes in Madison Logic and continue to support the business. The transaction enterprise value previously was reported by Reuters to be $750 million.
Madison Logic provides advanced business-to-business ABM services through its proprietary, industry-leading account-based marketing platform which improves its clients’ sales and marketing results. With the support of Clarion, Madison Logic has experienced rapid organic growth, driven by a highly targeted go-to-market strategy, investments in technology, and an incredible global team. Over the course of Clarion’s ownership, revenue grew at a compounded annual growth rate of 19%. The new partnership will support Madison Logic’s best-in-class management team to continue to provide unsurpassed services to its clients through increased technology platform functionality and service delivery. Madison Logic expects to accelerate its impressive organic growth by expanding capabilities in new industries, geographies, and advertising mediums, and to explore strategic acquisitions.
“The execution by the Madison Logic team has been nothing short of incredible as they’ve scaled the company to become a global leader in Account Based Marketing,” said David Ragins, a Managing Director at Clarion. “It has been a pleasure being part of such a great company and we wish the team continued success with their new majority partner. We are continuing to hold an equity interest in Madison Logic as an indicator of our belief in the Company’s future.”
Raymond Svider, Chairman of BC Partners, commented: “Madison Logic embodies the key themes that we look for at BC Partners and within the Technology sector: it is an industry leader in a secularly growing market with multiple avenues for growth and a strong management team. The business is the ideal platform to invest in this attractive segment of the market and, consistent with our ‘owner-operator’ mindset, we are excited to work with Tom O’Regan, CEO and Vin Turk, COO and co-founder of Madison Logic, and their team in this next phase of the journey to execute their strategy and support them in further developing their technology and services offerings.”
Tom O’Regan, Chief Executive Officer at Madison Logic, commented: “With the active support of the Clarion team, Madison Logic has grown substantially and established its leadership position in the market. The Madison Logic team and I are thrilled to now continue in the next stage of our very ambitious growth path with BC Partners, and confident that this will unlock significant new growth opportunities across the business. We look forward to a collaborative partnership with BC Partners, which has extensive experience fostering portfolio companies’ potential.”
LUMA Partners acted as exclusive financial advisor to BC Partners, and Kirkland & Ellis LLP acted as legal counsel.
Madison Logic and Clarion Capital Partners were advised by William Blair as lead financial advisors and Brownstein Hyatt Farber Schreck, LLP as legal counsel.
Media Contacts
Clarion Capital Partners, Managing Director
Doug Mellinger
E: dmellinger@clarion-capital.com
T: +1 (212) 821 0190
BC Partners, Head of Communications
Simren Priestley
E: Simren.priestley@bcpartners.com
T: +44 (0) 7587 332 241
Madison Logic, Head of Corporate Communications
Betsy Utley-Marin
E: eutleymarin@madisonlogic.com
T: +1 (773) 2551714
About Madison Logic
The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. Madison Logic empowers B2B marketers to convert their best accounts faster by finding and engaging with the most influential individuals throughout the buyer’s journey.
For more information, visit https://www.madisonlogic.com
About Clarion Capital Partners
Clarion Capital Partners is a New York based private equity firm started in 2000 that focuses on making equity investments in lower middle market growth companies. Clarion’s industry focus includes Media, Entertainment & Technology, Financial Services, Business & Healthcare Services, and Consumer & Retail.
Additional information on Clarion can be found at www.Clarion-Capital.com
About BC Partners
BC Partners is a leading investment firm with over €40 billion in assets under management across private equity, private debt, and real estate strategies. Established in 1986, BC Partners has played an active role for over three decades in developing the European buy-out market. Today BC Partners integrated transatlantic investment teams work from offices in Europe and North America and are aligned across our four core sectors: TMT, Healthcare, Business Services & Industrials, and Consumer. Since its foundation, BC Partners has completed over 124 private equity investments in companies with a total enterprise value of over €160 billion and is currently investing its eleventh private equity buyout fund.
For further information, visit https://www.bcpartners.com/
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